Prof. Bistra Vasileva is the deputy rector for scientific research, innovation and personnel development at the University of Economics – Varna. Since 1992, she has been a teacher in the “Marketing” department and leads lectures on the disciplines “Marketing Research”, “Marketing Communications”, “International Marketing”, “Digital Branding”, “Brand Engineering”, “Advertising Engineering”. 

She has been a guest lecturer at over 20 foreign universities and worked as a senior researcher under the Marie Curie program at the Entrepreneurship Research Institute in Lodz, Poland. She completed certified marketing programs at the Open University and the Digital Marketing Institute. 

He has more than 100 scientific publications. She participated as an expert and project manager in over 50 national and international projects.